Privacy Policy

1. Who We Are

This website (the "Site") is operated by Delta Strike. Delta Strike is the data controller for personal information collected through the Site. References to "we", "us", and "our" in this policy are references to Delta Strike.

2. Information We Collect

We collect personal information that you give us directly, as well as information collected automatically when you use the Site.

Information you provide

• contact details such as your name, business name, job title, email address, phone number, and country, submitted through brochure download forms, contact forms, demo requests, partner enquiries, and any other lead capture form on the Site;
• free-text comments, project details, and any other information you choose to include in a form submission or in correspondence with us; and
• marketing preferences, such as your choice to subscribe to or unsubscribe from our communications.

Information collected automatically

• technical data such as IP address, device type, browser type and version, operating system, and approximate location derived from your IP address;
• usage data such as the pages you visit, the order you visit them, time spent on each page, referring URLs, and the actions you take on the Site; and
• cookies and similar technologies as described in section 5.

3. How We Use Your Information

We use the information we collect to operate, improve, and market our products and services. Specifically, we use it to:

• respond to your enquiries, deliver the brochures or materials you request, and provide quotes, demos, or other information relevant to your request;
• send you marketing communications about Delta Strike products and services, including newsletters, product updates, sales materials, event invitations, and promotional offers (see section 4);
• follow up by email, phone, or messaging platform with sales and account information relevant to your enquiry;
• analyse how visitors use the Site so that we can improve its content, performance, and structure;
• build audiences and lookalike audiences on third-party advertising platforms based on hashed contact details, where permitted by law;
• detect, prevent, and respond to fraud, abuse, security incidents, and unlawful activity; and
• comply with our legal and regulatory obligations.

Where required by law, we rely on your consent for marketing communications and non-essential cookies. Otherwise, we rely on our legitimate interests in operating and growing our business, on the steps necessary to respond to your request, and on compliance with legal obligations.

4. Marketing Use of Form Submissions

When you submit any form on the Site - including brochure requests, contact forms, demo requests, and partner enquiries - the information you provide will be used both to respond to your specific request and for marketing purposes, as also set out in our Terms of Service. This means we may add your details to our marketing systems and send you communications about Delta Strike products and services that we believe are relevant to you.

You can opt out of marketing communications at any time by using the unsubscribe link in any marketing email we send you, or by contacting us using the details in section 11. Opting out of marketing does not affect transactional communications relating to an active enquiry, quote, order, or support case.

5. Cookies and Tracking

We use cookies and similar technologies to make the Site work, to remember your preferences, to measure how visitors interact with the Site, and to support advertising. These include:

• Strictly necessary cookies that are required for the Site to function;
• Analytics cookies that help us understand how the Site is used so that we can improve it;
• Marketing cookies set by us or by third-party advertising and CRM platforms to deliver more relevant content and ads, and to measure the effectiveness of our campaigns; and
• Form and CRM tracking from our customer relationship management platform, which associates form submissions with browsing activity on the Site.

You can control cookies through your browser settings and, where applicable, through any cookie preference tool we provide on the Site. Disabling some cookies may affect how the Site works for you.

6. How We Share Your Information

We do not sell your personal information. We share it only with parties that help us run our business or where we are legally required to do so, including:

• Service providers that host our Site, manage our customer relationship and email marketing platform, deliver analytics, and support our IT operations;
• Regional distributors and partners where your enquiry relates to a market they cover, so that they can follow up with you about Delta Strike products;
• Advertising platforms in connection with the audience and measurement activities described above;
• Professional advisers such as lawyers, accountants, and auditors;
• Authorities and other parties where disclosure is required by law, court order, or to protect our rights, property, or safety, or that of others; and
• Acquirers in connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality protections.

7. International Transfers

Delta Strike operates internationally. The information you submit may be transferred to, stored in, and processed in countries other than the country you live in, including New Zealand and countries where our service providers are based. Where required by law, we put appropriate safeguards in place to protect your information when it is transferred internationally.

8. Data Retention and Security

We keep personal information for as long as we need it for the purposes described in this policy, including to respond to your enquiries, to maintain our customer and prospect records, to meet our legal and accounting obligations, and to resolve disputes. When we no longer need your information, we will delete or anonymise it.

We use reasonable technical and organisational measures to protect your information against loss, misuse, unauthorised access, and disclosure. No system is completely secure, and we cannot guarantee the absolute security of information you transmit to us.

9. Your Rights

Depending on where you live, you may have rights in relation to your personal information, including the right to:

• access the personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your information;
• object to or restrict certain processing;
• withdraw consent where we rely on consent;
• opt out of marketing communications at any time; and
• lodge a complaint with your local data protection authority.

To exercise any of these rights, please contact us using the details in section 11. We may need to verify your identity before responding to your request.

10. Children's Privacy

The Site is intended for business audiences and is not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

11. Contact Us

If you have any questions about this Privacy Policy, or if you would like to exercise any of your rights, please contact us via the contact page on this Site.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, our products, or applicable law. The current version will always be available on the Site, and the "Last updated" date at the top of this page will reflect the most recent change. Your continued use of the Site after any change means you accept the updated policy.