Privacy Policy

1. Who We Are

This website (the "Site") is operated by Delta Strike International Limited ("Delta Strike", "we", "us", "our"), a company registered in New Zealand, with its head office at Level 1, 370 Colombo Street, Sydenham, Christchurch 8023, New Zealand. Delta Strike is the data controller for personal information collected through the Site.

For any privacy question, or to exercise your rights, contact us at marketing@deltastrike.com.

• EU/EEA representative (GDPR Article 27): not currently appointed.
• UK representative (UK GDPR Article 27): not currently appointed.

2. Information We Collect

Information you provide

• contact details such as your name, business name, job title, email address, phone number, and country, submitted through brochure download forms, contact forms, demo requests, partner enquiries, and any other lead capture form on the Site;
• free-text comments, project details, and any other information you choose to include in a form submission or in correspondence with us; and
• marketing preferences, such as your choice to subscribe to or unsubscribe from our communications.

Information collected automatically when you use the Site

• technical data such as your IP address, device type, browser type and version, operating system, screen size, and language settings;
• approximate location - the city, country, and coarse coordinates (rounded, so they point to an area of roughly a kilometre rather than to an address) that our hosting provider derives from your IP address. Our live-visitor tracking reads that derived location rather than storing your IP address itself;
• usage data such as the pages you visit, the order you visit them, time spent on each page, referring URLs, and the actions you take on the Site;
• live session activity - a randomly generated session identifier, plus a short heartbeat sent roughly every 15 seconds while the Site is open in a visible tab, and once more when you leave, so our sales team can see current and recent visitor activity. The heartbeat carries only that session identifier and the approximate location described above;
• recordings of how you interact with pages - mouse movement, clicks, scrolling, and page transitions - captured by the session-recording tool described in section 5, which applies masking to text entered into form fields;
• advertising click identifiers where they are present in the address you arrive on - most commonly Google's gclid/gbraid/wbraid, and where applicable Meta's fbclid, Microsoft's msclkid, TikTok's ttclid, and LinkedIn's li_fat_id - together with campaign parameters (UTM tags), used to attribute enquiries and advertising conversions to the advert or page that brought you here;
• a first-party visitor identifier and your on-site browsing history (pages viewed, referring page), linked to your enquiry once you submit a form so our sales team has context on what you were interested in. The identifier is only stored in the circumstances described in section 5 ("Visitor statistics without cookies"); otherwise we collect only the limited, cookie-free page-view data described there; and
• cookies and similar technologies as described in section 5.

3. How We Use Your Information and Our Legal Bases

Where we rely on legitimate interests, we have weighed those interests against your rights and freedoms, and you may object at any time (section 9).

4. Marketing Communications

We may send you product updates, newsletters, brochures, sales materials, and event invitations where you have opted in or where we are otherwise permitted to contact existing business contacts. You can opt out at any time by using the unsubscribe link in any marketing email or by contacting us using the details in section 11. Opting out of marketing does not affect transactional communications relating to an active enquiry, quote, order, or support case.

5. Cookies and Tracking

We use cookies, browser storage, and similar technologies. On your first visit we show a cookie notice. If you are in the EU/EEA or the UK, the analytics, advertising, and session-recording tools listed below stay switched off until you accept it: the Google tag is present but runs in a consent-denied, cookieless mode (Google Consent Mode), and Microsoft Clarity is not loaded. Elsewhere these tools run from when you arrive, and declining the notice switches them off for the rest of your visit and on later visits from the same browser. Your answer is passed to Google as a consent signal either way. Our own cookie-free visitor counting runs whatever you choose; see "Visitor statistics without cookies" below for exactly what it collects. To change your answer, clear this website's data in your browser settings and the notice will be shown again.

• Strictly necessary and functional cookies that we set ourselves so the Site works as expected: ds_country (your two-letter country code, used to decide which language and consent rules apply, 7 days), ds_block_arenas (whether arena enquiries in your country are handled by a regional partner, 7 days), and ds_gclid (a Google Ads click identifier carried across redirects so it survives to the form you fill in, 90 days). Where you have not accepted cookies, Google may instead carry that click identifier between pages as a parameter in the page address rather than in a cookie. We also use your browser's storage to remember your cookie choice (dcrm_consent);
• Analytics and advertising - the Google tag (gtag.js, container ID GT-K8DQMP7), which loads Google Analytics 4 (measurement ID G-SF0J4SH1FE) to understand how the Site is used, and Google Ads (conversion ID AW-878831198), including the _ga and _gcl_aw cookies, for conversion measurement and audiences;
• Session recording - Microsoft Clarity (project ID xgga8ngl5v), which records interactions such as mouse movement, clicks, scrolling, and page transitions to help us improve the Site, with text entered into form fields masked. Microsoft may also use Clarity to match these interactions to Microsoft Advertising activity;
• CRM and form tracking - Delta CRM, our customer relationship management system, records the pages you visit. Whether it stores a first-party visitor identifier depends on your cookie choice and where you are, as described under "Visitor statistics without cookies" below; where it does, it also reads the advertising click identifiers and campaign parameters described in section 2, so an enquiry can be linked to the advert or page that brought you here. Where you have accepted, or where you are outside the EU, EEA and UK and have not declined, we share a one-way cryptographic hash (not the original value) of the email address or phone number you submit with Google and Meta so they can match your enquiry to an advertising conversion; and
• Performance monitoring - Vercel Speed Insights, which measures Site loading performance; and
• Embedded content - some pages embed videos hosted by YouTube (Google LLC). When such a page loads, YouTube may set its own cookies and receives your IP address and the page you are viewing.

Visitor statistics without cookies

We count visits to this Site so we know which pages and campaigns are useful. How we do this depends on your choice in the cookie notice and where you are.

• If you accept, or if you are outside the European Union, the European Economic Area and the United Kingdom and have not declined, our website analytics stores a random visitor identifier in your browser so we can recognise return visits and, if you later send us a form, connect your earlier visits to your enquiry. You can withdraw this at any time by choosing "No thanks" in the cookie notice, which deletes the identifier.
• If you have not accepted (including all visitors in the EU, EEA and UK until they choose) or you declined, we store nothing on your device. Each page view sends us only the page address, the campaign tags in the link (for example utm_source), the website you came from (the domain only), whether you arrived from an ad click (yes or no, never the click identifier), and your browser's time zone. To count how many different people visited on a day without identifying anyone, our server combines your IP address and browser type with a secret value that changes every day and is then deleted. Your IP address and browser details are not stored. The resulting daily code cannot be linked to you or to your visits on any other day. These records are deleted within 48 hours; we keep only daily totals (number of views and visitors by page, country and channel). We use your approximate country (from your connection or time zone) only in those totals. When you arrive from a link carrying campaign tags or from an ad, we also keep an anonymous record of that arrival (the page, the campaign tags, the referring domain, the type of device and the country) without any identifier, for up to 14 months, so we can report which campaigns bring visitors.
• We do this on the basis of our legitimate interest in understanding how our Site is used, in a way designed to have minimal impact on your privacy. You can object at any time by contacting us using the details in section 11.
• Advertising platforms: where you have accepted, or where you are outside the EU, EEA and UK and have not declined, conversions may be shared with Google and Meta to measure our ads. If you decline, or you are in the EU, EEA or UK and have not accepted, we do not send your details to them.
• Forms: if you send us a form when you have declined, or are in the EU, EEA or UK and have not accepted, your enquiry records the page you sent it from and the campaign tags in the page address (for example utm_source), but not advertising click identifiers and not a visitor identifier. What you write in the form is kept as with any enquiry.

Your choices

You can control or refuse cookies at any time, without contacting us:

• adjust or block cookies, and delete existing cookies, in your browser settings;
• opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout);
• manage Google ad personalisation at adssettings.google.com;
• opt out of interest-based advertising via youronlinechoices.eu (EU), optout.aboutads.info (US), or youradchoices.ca (Canada); and
• where your browser sends a Global Privacy Control (GPC) or "Do Not Track" signal, we will treat it as a request to opt out of non-essential tracking to the extent technically feasible.

Blocking some cookies may affect how parts of the Site work for you.

6. How We Share Your Information

We do not sell your personal information. We share it only with parties that help us run our business or where we are legally required to do so, including:

• Service providers that host our Site (Vercel Inc., USA), manage our customer relationship and enquiry tracking (Delta CRM), and deliver analytics, session recording, and advertising (Google LLC and Microsoft Corporation);
• Regional distributors and partners where your enquiry relates to a market they cover, so that they can follow up with you about Delta Strike products;
• Advertising platforms in connection with the audience and measurement activities described above;
• Professional advisers such as lawyers, accountants, and auditors;
• Authorities and other parties where disclosure is required by law, court order, or to protect our rights, property, or safety, or that of others; and
• Acquirers in connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality protections.

7. International Transfers

Delta Strike is based in New Zealand, which benefits from a European Commission adequacy decision and is recognised as adequate by the UK; transfers from the EEA and UK to Delta Strike in New Zealand rely on that basis. Some of our service providers and infrastructure (for example, Google and our CRM system) are based outside New Zealand, including in the United States. For those transfers we rely on appropriate safeguards such as EU Standard Contractual Clauses, the UK International Data Transfer Addendum, and/or the EU-US Data Privacy Framework, where applicable. You can request details using the contact in section 11.

8. Data Retention and Security

We keep personal information only as long as we need it for the purposes described in this policy. We keep enquiry and lead records for up to 24 months after our last meaningful contact with you; marketing records until you unsubscribe, after which we keep minimal details to honour your opt-out; and accounting and legal records for as long as the law requires. Cookie-free page-view records (section 5) are deleted within 48 hours, and only daily totals are kept. When we no longer need your information, we will delete or anonymise it.

We use reasonable technical and organisational measures to protect your information against loss, misuse, unauthorised access, and disclosure. No system is completely secure, and we cannot guarantee the absolute security of information you transmit to us.

9. Your Rights

Depending on where you live, including under the EU GDPR and UK GDPR, you may have rights in relation to your personal information, including the right to:

• access the personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your information;
• object to or restrict certain processing;
• data portability;
• withdraw consent at any time where we rely on consent;
• opt out of marketing communications at any time;
• not be subject to solely automated decision-making, which we do not carry out; and
• lodge a complaint with your supervisory authority - in the EEA your local Data Protection Authority, in the UK the Information Commissioner's Office, and in New Zealand the Office of the Privacy Commissioner.

To exercise any of these rights, please contact us using the details in section 11. We may need to verify your identity before responding to your request, and we will respond within the time required by law.

10. Children's Privacy

The Site is intended for business audiences and is not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

11. Contact Us

If you have any questions about this Privacy Policy, or if you would like to exercise any of your rights, please contact us at marketing@deltastrike.com or via the contact page on this Site.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, our products, or applicable law. The current version will always be available on the Site, and the "Last updated" date at the top of this page will reflect the most recent change.