Privacy Policy

1. Who We Are

This website (the "Site") is operated by Delta Strike International Limited ("Delta Strike", "we", "us", "our"), a company registered in New Zealand at [REGISTERED ADDRESS]. Delta Strike is the data controller for personal information collected through the Site.

For any privacy question, or to exercise your rights, contact us at marketing@deltastrike.com.

• EU/EEA representative (GDPR Article 27): not currently appointed.
• UK representative (UK GDPR Article 27): not currently appointed.

2. Information We Collect

Information you provide

• contact details such as your name, business name, job title, email address, phone number, and country, submitted through brochure download forms, contact forms, demo requests, partner enquiries, and any other lead capture form on the Site;
• free-text comments, project details, and any other information you choose to include in a form submission or in correspondence with us; and
• marketing preferences, such as your choice to subscribe to or unsubscribe from our communications.

Information collected automatically when you use the Site

• technical data such as IP address, device type, browser type and version, operating system, and approximate (city/country-level) location derived from your IP address;
• usage data such as the pages you visit, the order you visit them, time spent on each page, referring URLs, and the actions you take on the Site;
• the Google click identifier (gclid), stored in the _gcl_aw cookie, used to attribute advertising conversions; and
• cookies and similar technologies as described in section 5.

3. How We Use Your Information and Our Legal Bases

Where we rely on legitimate interests, we have weighed those interests against your rights and freedoms, and you may object at any time (section 9).

4. Marketing Communications

We may send you product updates, newsletters, brochures, sales materials, and event invitations where you have opted in or where we are otherwise permitted to contact existing business contacts. You can opt out at any time by using the unsubscribe link in any marketing email or by contacting us using the details in section 11. Opting out of marketing does not affect transactional communications relating to an active enquiry, quote, order, or support case.

5. Cookies and Tracking

We use cookies and similar technologies. The following are set automatically when you use the Site:

• Strictly necessary cookies that are required for the Site to function;
• Analytics - Google Analytics 4 (measurement ID G-SF0J4SH1FE), to understand how the Site is used;
• Advertising - Google Ads (AW-878831198), including the gclid / _gcl_aw cookie, for conversion measurement and audiences;
• CRM and form tracking - HubSpot (portal ID 1774224), which associates form submissions and chat activity with on-site behaviour; and
• Performance monitoring - Vercel Speed Insights, which measures Site loading performance.

Your choices

You can control or refuse cookies at any time, without contacting us:

• adjust or block cookies, and delete existing cookies, in your browser settings;
• opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout);
• manage Google ad personalisation at adssettings.google.com;
• opt out of interest-based advertising via youronlinechoices.eu (EU), optout.aboutads.info (US), or youradchoices.ca (Canada); and
• where your browser sends a Global Privacy Control (GPC) or "Do Not Track" signal, we will treat it as a request to opt out of non-essential tracking to the extent technically feasible.

Blocking some cookies may affect how parts of the Site work for you.

6. How We Share Your Information

We do not sell your personal information. We share it only with parties that help us run our business or where we are legally required to do so, including:

• Service providers that host our Site (Vercel Inc., USA), manage our customer relationship, forms, email, and chat (HubSpot, Inc.), and deliver analytics and advertising (Google LLC);
• Regional distributors and partners where your enquiry relates to a market they cover, so that they can follow up with you about Delta Strike products;
• Advertising platforms in connection with the audience and measurement activities described above;
• Professional advisers such as lawyers, accountants, and auditors;
• Authorities and other parties where disclosure is required by law, court order, or to protect our rights, property, or safety, or that of others; and
• Acquirers in connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality protections.

7. International Transfers

Delta Strike is based in New Zealand, which benefits from a European Commission adequacy decision and is recognised as adequate by the UK; transfers from the EEA and UK to Delta Strike in New Zealand rely on that basis. Some of our service providers (for example, Google and HubSpot) are based in the United States. For those transfers we rely on appropriate safeguards such as EU Standard Contractual Clauses, the UK International Data Transfer Addendum, and/or the EU-US Data Privacy Framework, where applicable. You can request details using the contact in section 11.

8. Data Retention and Security

We keep personal information only as long as we need it for the purposes described in this policy. We keep enquiry and lead records for up to 24 months after our last meaningful contact with you; marketing records until you unsubscribe, after which we keep minimal details to honour your opt-out; and accounting and legal records for as long as the law requires. When we no longer need your information, we will delete or anonymise it.

We use reasonable technical and organisational measures to protect your information against loss, misuse, unauthorised access, and disclosure. No system is completely secure, and we cannot guarantee the absolute security of information you transmit to us.

9. Your Rights

Depending on where you live, including under the EU GDPR and UK GDPR, you may have rights in relation to your personal information, including the right to:

• access the personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your information;
• object to or restrict certain processing;
• data portability;
• withdraw consent at any time where we rely on consent;
• opt out of marketing communications at any time;
• not be subject to solely automated decision-making, which we do not carry out; and
• lodge a complaint with your supervisory authority - in the EEA your local Data Protection Authority, in the UK the Information Commissioner's Office, and in New Zealand the Office of the Privacy Commissioner.

To exercise any of these rights, please contact us using the details in section 11. We may need to verify your identity before responding to your request, and we will respond within the time required by law.

10. Children's Privacy

The Site is intended for business audiences and is not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

11. Contact Us

If you have any questions about this Privacy Policy, or if you would like to exercise any of your rights, please contact us at marketing@deltastrike.com or via the contact page on this Site.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, our products, or applicable law. The current version will always be available on the Site, and the "Last updated" date at the top of this page will reflect the most recent change.